新聞處年報 Information Services Department Annual Report 1963-1964

HONG KONG

ANNUAL DEPARTMENTAL REPORT

BY THE

DIRECTOR OF INFORMATION SERVICES

N. J. V. WATT

FOR THE

FINANCIAL YEAR 1963 - 64

PRINTED AND PUBLISHED BY S. YOUNG, GOVERNMENT PRINTER

AT THE GOVERNMENT PRESS, JAVA ROAD, HONG KONG

EXCHANGE RATES

When dollars are quoted in this Report, they are, unless otherwise stated, Hong Kong dollars. The official rate for conversion to pound sterling is HK$16=£1 (HK$1=1s. 3d.). The official rate for conversion to U.S. dollars is HK$5.714=US$1 (based on £1-US$2.80).

GENERAL

STAFF

PRESS DIVISION

PRESS ROOM

►

RADIO NEWS ROOM.

PUBLICITY DIVISION

FILM PRODUCTION

•

CONTENTS

•

Paragraphs

1 - 13

14 - 18

48 51

52 - 57

PUBLICATIONS

•

POSTERS AND DISPLAY MATERIAL

FEATURES

PHOTOGRAPHS.

REFERENCE LIBRARY

ADVERTISING

FILM CENSORSHIP

•

LONDON OFFICE INFORMATION SECTION

58 - 64

65 - 70

. 71 - 77

78 - 82

83 - 85

86 - 89

91 - 92

93 - 112

111

GENERAL

In recent years increasing emphasis has been placed on promoting Hong Kong's trade interests overseas. Promotional activities have been under- taken in many parts of the world, including North America, Australia, Africa, the Middle East and Europe. There was a continued expansion of these activities in the year under review which was also notable for the growing working liaison among the many groups, both in Hong Kong and overseas, participating in this common task- a task vital to Hong Kong if the Colony's trading prosperity is to continue.

2. Information and public relations work has a major role to play in this programme and the two Government departments most closely concerned with overseas publicity the Department of Commerce and Industry and the Information Services Department-have undertaken many integrated activities during the year. Full use has been made of shared information outlets abroad such as the Hong Kong Government Office in London and the Trade Office in Australia-both of which form part of the Commerce and Industry Department and the various com- mercial press and picture agencies established on a world-wide basis by the Information Services Department.

3. Interlocking with these outlets are the overseas representatives and consultants of the Joint Public Relations Committee of the Federa- tion of Hong Kong Industries and the Hong Kong General Chamber of Commerce and overseas representatives and consultants of the Hong Kong Tourist Association. Liaison is maintained through a Commercial Public Relations Co-ordinating Committee comprising the heads of both Departments and the Chairmen and Executive Director of the three non-Government organizations. The Committee met at monthly inter- vals throughout the year. The Director of Information Services is also a member of the Board of Management of the Tourist Association.

　　　4. The Information Services Department acts primarily as a servicing arm in this field of overseas trade promotion and the Department's Publicity Division, in spite of staff shortages and pressure from increasing internal publicity demands, has given during the year priority to the task of providing central production services to these many organizations. The Division is concerned with exhibition designing, the production of films and newsreels, photographs, photo-features, books, leaflets, posters

and cinema slides and is also responsible for the administration and placing of all Government advertising.

　　　5. The Department, as a whole, is organized into two main working divisions, each with its specialist, professional staff. The other division is the Press Division which is responsible for supplying news and informa- tion to newspapers, magazines and specialist journals and to newsreel, radio and television organizations, both in Hong Kong and abroad. A 24-hour news service in Chinese and English is maintained to satisfy the needs of pressmen who have deadlines to meet all round the clock, and by the use of teleprinters the Press Division has established instant communications with a large number of newspapers and agencies. Press information from all departments of Government passes through the news room and this central channel of communication is developed to reduce delays, as far as possible, in supplying information to newspapers and other publicity outlets.

　　　6. In this task, all the staff of the Department are conscious of the need to ensure that this channel of communication does not become a barrier and the aim is always to improve communication between Government departments and the public through the press and other mass information media. With this end in view, increasing use has been made during the year of informal press conferences with heads of Govern- ment departments and other senior Government officers.

　　　7. In addition to this day-to-day work of both the Press and the Publicity Divisions, constant demands are made upon the advice and services of all the Department's senior personnel by visiting journalists, radio commentators and television and film personalities who come to Hong Kong in their hundreds each year. Besides briefing sessions and facility visits to the New Territories, resettlement and housing estates, Chinese schools, social welfare institutions and many other places im- portant to the telling of Hong Kong's story, the Department also provides all press inquirers with factual written material, pictures, maps and illustrations of every kind.

8. The Publicity Division works in close concert with the Press Division on major publicity exercises. A typical example of this sort of operation was the water crisis. There was little enough need to generate interest in the water situation and the Press Division was busy night and day supplying factual information about the storage situation, the distribu- tion arrangements and the measures which were being taken by the Government to produce additional supplies. Throughout the year water

has been front page daily news in the Colony's newspapers. Subsequent appeals for water saving were largely successful because they were made to a public already well informed on the general situation. These appeals were made through the newspapers themselves, on radio and television stations and by posters. The Department produced special publicity material for hotels to explain the water situation to their guests. It also co-operated with other private or voluntary organizations in the Colony taking part in the community effort. One of these operations, which made philatelic history, was the competition sponsored by the Kaifongs, who offered prizes for water saving ideas. The Department arranged for entries in envelopes with no other address but the two Chinese characters for 'Save Water' to be collected specially by the Post Office and delivered to the competition headquarters. In October, when it was obvious that water saving efforts could not be relaxed throughout the winter, a further impetus was given to the campaign by short, sharp, film appeals shown on both Chinese and English television services and in all cinemas through- out the Colony.

9. The cholera inoculation campaign, mounted on a full scale for the third successive year, was another example of a direct publicity campaign closely linked with a steady service of factual information about the course of the disease and measures taken to prevent it.

　　　　10. It was notably in the field of overseas exhibitions that the Depart- ment was involved to a larger extent than before with the efforts being made by industry and by Government on behalf of Hong Kong's export trade. The Department undertook the design of stands and the provision of photographic and other display material for a large number of inter- national trade fairs in which Hong Kong participated. Details of some of the work in this connexion is contained later in this report under the heading 'Publicity Division'.

11. A major domestic upheaval during the year was the removal of the Information Services Department from its premises in the West Wing of the Central Government Offices to the present offices on the 5th and 6th Floors of Beaconsfield House, a new Government building on the site of the old Beaconsfield Arcade in Queen's Road Central.

12. Because some sections of the Department-notably the Press and Radio News rooms-are on a round-the-clock working basis, the removal to the new offices entailed a good deal of forward planning in order that these services to the Colony's newspapers and radio and TV stations should not be interrupted.

　　　13. The move was made during the week-end Saturday and Sunday 8th and 9th June. The main difficulties were the mechanical aspects of the Department's services, i.e. the telephone and teleprinter links. To ensure that no breaks occurred in these services, three direct telephone lines were therefore installed in the Press room of the new offices before the actual move was made and a set of teleprinters were likewise installed so that the regular Royal Observatory weather reports and the inter- national news services from the agencies to which the Department subscribes and on which the radio news bulletins are based, could be received without interruption. New teleprinter links between the Depart- ment and its 23 newspaper, radio and news agency subscribers were also installed for the same reason.

STAFF

　　　14. Mr. N. J. V. WATT assumed the substantive post of Director of the Department in April. Other promotions resulting from this appoint- ment were Mr. M. A. B. STEVENSON to Deputy Director, Mr. D. N. WILLIS to Chief Press Officer and Mr. R. S. SUN to Press Officer.

　　　15. During the year there was a marked improvement in the staffing position in the Press Division, particularly in the Assistant Information Officer grade. Two Assistant Information Officers, Class I were promoted to Information Officers and in addition two Information Officers were recruited. In the same period, however, two Information Officers resigned but this was somewhat recompensed by the appointment of five Assistant Information Officers, Class I.

16. Mr. W. A. FISH, Senior Information Officer was on vacation leave from April to November.

17. Mrs. W. V. PENNELL, who had been with the Film Censorship Section for 13 years, retired in August and she was succeeded in the post in October by Mr. E. S. CUNNINGHAM.

18. Mr. R. BOXALL, Principal Information Officer in the Hong Kong Government Office in London was in the Colony for three weeks in January on a familiarization visit. This aspect of Government informa- tion work is described later in this report under the sub-heading 'London Office Information Section'.

PRESS DIVISION

19. The Press Division is divided into two main sections. The Press Section channels information to newspapers and deals with press inquiries

generally and the Radio News Section specializes in the preparation of world and local news bulletins for the Colony's three broadcasting and television outlets.

20. Throughout the year the number of newspapers being published in Hong Kong increased by five and the Colony now supports 47 daily newspapers covering almost every shade of political opinion. Another 27 publish once or twice a week.

　　　21. There are three English language daily newspapers, the South China Morning Post and its afternoon companion the China Mail, and the Hong Kong Tiger Standard. The majority of the Colony's newspapers are published in Chinese. A new development during the year was the appearance of a number of bi-lingual newspapers. Previously, the only newspaper maintaining this style of publication was the Daily Commodity Quotations, a paper which caters, as its name implies, for the special interests of the trading community.

22. During the year three such bi-lingual papers appeared, two weekly and one daily, but one of the weeklies subsequently closed. While the impetus for this new development appears to come in the first place from an eagerness to learn English, the use of up-to-date news as a vehicle suggests that bi-lingual publication may become a permanent feature of the local press. Already one of these bi-lingual newspapers has estab- lished a substantial circulation,

23. There has been a steady technical development in sections of the Chinese press. New printing plant installed in newspaper offices during the year included high speed colour presses for one of the leading colour newspapers in Hong Kong. One or two major newspaper groups have recently made, or are contemplating, moves to new premises and the installation of more modern printing plant.

　　　24. Hong Kong newspapers, despite circulations which might seem small by British standards, make use of all the newest technical advances available to the industry, particularly in photographic processes. A recent development was the introduction of a radio-photo service by one of the international agencies.

25. Among new dailies published during the year the largest has been the Fai Po (Express) printed by Sin Poh Amalgamated, the group which also publishes the Hong Kong Tiger Standard in English and the Sing Tao morning and afternoon papers. The same group also took part in another unusual development when it undertook the printing in Hong Kong of

an edition of the Fookien Times, a Manila Chinese daily. Another new paper was the Chinese language Kowloon Evening News, but this publica- tion was short-lived and closed down in October.

　　　26. The increase of two in the total number of daily newspapers compared with the previous year does not tell the whole story. One or two smaller papers ceased publication but seven more took their place. This steady increase in the number of newspapers in Hong Kong con- trasts sharply with many other countries where a decrease is reported.

　　　27. The explanation lies essentially in the economics of newspaper publication in Hong Kong. One or two journalists together can make a living, between circulation and advertising, from the publication of a small, one-sheet paper with a circulation of only two or three thousand. There is no need to invest in expensive plant at that stage since there are many printing houses able to undertake the printing of two or three such newspapers at a time.

　　　28. The requirements of registration under the law are simple. All newspapers published in the Colony must be registered with the Secretariat for Chinese Affairs. The fee is $100 a year. In addition, the applicant must deposit $10,000 as a surety or provide two acceptable guarantors in this sum. This deposit is a form of protection for the public to ensure payment of fines, damages or costs of a libel action in which a newspaper or publication may become involved.

　　　29. Thus many journalists are able to satisfy their ambitions to publish their own papers. Though some fail, it is this constant change and develop- ment which creates the lively and varied atmosphere of the Hong Kong press as a whole.

30. The Colony's major newspapers maintain high standards in their coverage of affairs. World news is extensively covered by a very wide use of international news agencies. Generally recognized as the leading Chinese language dailies are the Wah Kiu Yat Po (Overseas Chinese Daily News), the Kung Sheung Yat Po (Industrial and Commercial Daily) and the Sing Tao (Island Star) already mentioned, all three of which publish afternoon editions as well. These three papers, like the popular Sing Pao which has no afternoon edition, are generally non-partisan in politics. Orthodox Chinese Communist policies are voiced in the Ta Kung Pao, Wen Wei Pao and New Evening Post while the Hong Kong Times speaks for the Nationalist regime in Taiwan.

　　　31. Overall circulation of the Chinese language press is in excess of 600,000 but precise circulation figures are hard to come by. However

a growing number of papers are publishing audited circulation figures. This indicates an availability of newspapers at the rate of about 17 copies for every hundred people. Figures quoted recently by an official of the International Press Institute were 40 papers for every hundred in Japan and about one per hundred throughout the rest of Asia, excluding Main- land China. The figure for Great Britain, the highest for any country in the world, is 51 per hundred.

　　　32. The Newspaper Society of Hong Kong continues to represent some of the mutual interests of 18 of the Colony's leading newspapers, despite the fact that the very diversity of the Colony's newspapers would appear to militate against any great degree of co-operation on their day-to-day problems.

33. The Colony remains the centre of Far East operations for very many of the leading world news agencies, newspapers, magazines and broadcasting companies and there are about 70 resident foreign cor- respondents based on Hong Kong. While the events of the year have kept many of these correspondents out of the Colony covering events in other parts of the region, their permanent establishment in Hong Kong ensures regular and well-informed attention to the Colony's affairs in newspapers, magazines and on cinema and television screens all over the world. Most of them are members of the Foreign Correspondent's Club which moved in July into premises in the Hilton Hotel. The move was signalled by an inaugural lunch addressed by the Governor.

　　　34. Hong Kong's important place in the world of journalism was further recognized during the year when the International Press Institute held their Eighth Asian Seminar in the City Hall in November. At this seminar, leading journalists from south-east Asia discussed the problems of producing Chinese language newspapers and the latest advances in newspaper technology.

35. The Press Division is concerned, so far as the Government is responsible, or can assist, with the conditions under which journalists are able to carry on their work. At organized Government functions the Information Services Department undertakes the arrangements of proper facilities for the press. On these and many other occasions when journalists require special facilities, officers of the Press Division are present to make arrangements for them.

　　　36. During the year, the Division took part in a number of arrange- ments designed to improve press facilities. These ranged from small matters like providing access to a convenient telephone at a magistrate's

court to the complete re-organization of press arrangements at the Kai Tak airport terminal building. Following representations from reporters and photographers, a new procedure was established giving them easier access to important visitors in the reserved waiting rooms and later the Civil Aviation Department provided a completely new press room in the centre of the terminal building, specially furnished for the purpose.

37.

The year saw the introduction of an entirely new system of official press cards. Journalists in Hong Kong are not required to be registered or in any way accredited but it has long been the practice for the Informa- tion Services to issue a simple form of identification card. These were intended to identify the holders to Government officials who might be controlling access to certain areas, such as the scene of a fire or an accident.

38. The precise nature of the facilities which could be afforded on production of these cards however, was not well defined. Moreover it proved impossible to extend really worthwhile privileges to the very large number of journalists, more than 1,000, who then held the old cards. Accordingly the whole system was revised.

　　　39. With the co-operation of newspaper editors, the number of cards was greatly reduced to some 350. At the same time Government depart- ments undertook to require official identification from journalists only when it was absolutely essential and on all other occasions to accept the identification issued to reporters and photographers by their own em- ployers.

40. The Press Division also serves as a point of contact with the Government for the many resident foreign correspondents and for hun- dreds of newspaper correspondents who pass through the Colony annually.

PRESS ROOM

41. The Government Information Services are concerned with almost every form of communication. The Department's closest links are naturally with the press and many of the developments which have taken place during the year have reflected the growing needs of the local press for speedy and extensive information on public affairs.

42. The Press Room is the Department's largest single unit and it is staffed by information officers with working experience in local journalism. They provide a bulletin of information on more than a dozen topics every day, ranging from major policy decisions to routine statistics. These bulletins are prepared in English and Chinese and are distributed through press boxes to more than 100 newspapers, magazines and agencies.

The daily bulletin is supplemented by the division's teleprinter service which now has 23 subscribers. The teleprinter link has been found partic- ularly useful by evening newspapers. The service is not confined to official announcements but is increasingly used to alert newspaper editors to fires and other incidents.

　　　　43. The possibility of transmitting news in Chinese by mechanical means-a long-standing problem-for use by newspapers and local radio and TV stations, was further explored and at the end of the year tests had been made of an improved facsimile system by wire which held out very good hopes of this becoming a reality in the near future.

44.

Information officers of the Press Division are in constant touch with newspapers by telephone, answering press inquiries over the whole range of Government activity. It is the aim of this section to provide a channel of communication between Government departments and jour- nalists.

45. Particular attention was paid during the year to improving the supply of information on Police matters. The problem was discussed during 1962 between senior officers of the Department and the Police Force and arrangements were then made which gave the Press Division direct access to a much greater range of routine Police news for trans- mission to the press. Recognizing the extent to which successful Police work depends upon public understanding and co-operation, the Police Force has endeavoured by these means to improve the flow of news about their activities.

46. These measures have been supplemented by the arrangement of press visits to Police establishments and press conferences at which jour- nalists can meet senior officers face to face. A number of conferences were held and dealt with such subjects as traffic and narcotics. On several occasions, the Commissioner of Police made himself available to answer questions about the force.

47. The value of press conferences where journalists can meet senior Government officers responsible for matters of public interest, has been recognized by many Government departments and the arrangement of personal interviews and the organization of general press conferences have become a regular feature.

RADIO NEWS ROOM

48. The Press Division also provides news bulletins in both English and Chinese for the Colony's broadcasting stations. The main sources

of news for these bulletins are the two international wire services to which the Department subscribes. Although the Radio News section relies upon the Press Division for the supply of news about Government activities, it works as an independent section, geared to the requirements of the stations it serves.

49. Ten news bulletins in English and eight in Chinese are prepared daily by the radio news staff. They range in length from full 10-minute bulletins to brief one-minute headline-type announcements, according to each station's particular requirements. This total includes a special Asian and Hong Kong news bulletin, started during the year, for broad- cast daily by Radio Hong Kong in an effort to satisfy the demand for a fuller coverage of local affairs. Short of employing a full-scale news reporting staff, these endeavours are hampered to some extent by the absence of a comprehensive local news agency.

50. Now that the Department's establishment of information officers for the Press Division has been filled by the recruitment of trained jour- nalists, it will be the continuing aim to provide the Colony's broadcasting stations with a more extensive coverage of local news.

　　　51. This improvement during the year in the staffing situation made it possible to relieve the Radio News Room of one of their additional duties. Being staffed throughout the 24 hours, the Radio Room had hitherto undertaken the task of answering press inquiries after office hours. This duty has now been allocated to an officer from the Press Room whose sole task is to answer press inquiries during the hours, vital to a newspaper, between 5 p.m. and 11 p.m.

PUBLICITY DIVISION

52. The year was notable for increased activity within the Publicity Division, not only in the output of conventional publications such as booklets, brochures, pamphlets and posters, but for the part the Division played in making Hong Kong more widely known abroad at international trade fairs.

53. In this connexion, the Department as a whole and the Publicity Division in particular, gave support to the Hong Kong prestige exhibits at the Frankfurt, Berlin and Milan Trade Fairs.

54. This consisted of supplying the designs for the Hong Kong stands and the preparation of special trade promotion material, including films, for distribution and showing at these three fairs. As it was the first time

With the growth of the Department, it became necessary to seek bigger premises and in June the Information Services moved to Beaconsfield House (above), a new Government building in Queen's Road Central. The administrative offices and Press Division are on the 6th floor and the Publicity Division, photographic section, film unit and film censorship theatres are housed on the 5th floor.

　Moving day. Although the new building is not far from the former premises in the West Wing of the Central Government Offices, much forward planning was necessary before the move was made in order that the Department's round-the-clock service, particularly to the Colony's newspapers, radio and TV stations, should not be disrupted. With the aid of technicians, such as the one in the lower picture, uninterrupted tele-

printer and telephone services were assured.

The increasing awareness of the value of pictorial publicity made heavy demands on the photographic section, members of which worked at high pressure during the year. All black-and-white and colour work is processed in the Department's dark rooms (above) whilst the film unit (seen below at work on a Police crime prevention film- Dial 999), was kept busy producing short publicity films, newsreels and documentaries for showing locally and overseas.

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magazines. The features are also distributed by official sources. Despite the very great competi- tion abroad in this field, every feature has been published and most have been published many times. The hundreds of magazines and the thousands of newspaper clippings received in the Department from abroad are some indication of the success of the Overseas Feature Service.

One of the Publicity Division's technical services is the visualizing, designing and publishing of posters, handbills and leaflets for Government-promoted campaigns. The water emergency and the recurrence of cholera during the year were given priority by the art department who designed and printed leaflets and posters, emphasizing the steps which needed to be taken to deal with the situation. There is an almost unceasing demand for this type of visual publicity (samples of which are shown below) by most Government departments.

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Kong

1960

「慳水!避免進一步制水

方泰火

【炮仗要小心)

不小心放炮仗可能傷害眼睛

或引起嚴重火災

CAUTION

PEDESTRIANS

小心

行人過馬路、

蠅蒼止防

15-YOUR PAR

TO THE USA COVER

COMPREHENSIVE CERTIFICAT

你要往美额的包

隆

先看清楚

滅撲

香港政府彩專

現日

ML ORIENT IS

The Information Services Department is giving more assistance than ever before, in promoting Hong Kong's trade interests overseas, particularly at international trade fairs. A most successful prestige display was that at Milan. The exhibit was designed by the Department and the Production Officer went to Italy in advance of the fair to arrange for the construction and presentation of the Hong Kong stand (above). Craftsmen from Hong Kong, such as the young lady demonstrating carpet making at Milan (below), are great favourites at these international exhibitions.

bus & *

HON KON

HONG KONG

The Information Section at the Hong Kong Government Office in London carries out valuable work telling the Colony's story in the United Kingdom. It relies to a large extent on material supplied by the Information Services Department and draws heavily on the services of the Press and Publicity Divisions. Comprehensive photographic displays and exhibitions of Hong Kong products (above) are a lively feature at the offices in Pall Mall. Other window displays in the year featured the Kai Tak airport terminal building, resettlement, the City Hall, the Queen Elizabeth Hospital and the 1964-65 Hong Kong Budget (below).

HKD 31%

RATES

KON

BUDGET

11% 1964-65

1960

DOLLAR

14%.

HOUSING

11%

OTHER PUBLIC

WORKs 35%

HEALTH

14%

that Hong Kong had taken part in the internationally famous Milan Trade Fair and to ensure that the Colony's display was of the highest standard at this important event, it was decided to send the Production Officer to Milan in advance.

　　　　55. In this way, he was able to negotiate the contract with the builders of the Hong Kong stand, to consult with the Italian authorities on the presentation details, to discuss advance and subsequent publicity with the Colony's commercial public relations consultants and arrange the accommodation and other facilities for the official Hong Kong delegates and the local craftsmen whose display of practical skills at the Fair proved to be an important and exciting feature of this overseas trade promotional event.

56. The Division was similarly concerned in mounting other minor exhibitions and displays-mostly of a domestic and local nature-but one item falling within this category and which is worthy of mention because of its unique character and the involvements it brought about, was the Colony's contribution to the International Exhibition of Costume and Craft in Burnley, England. The exhibit, a life-size and locally-made wax figure of a Chinese girl, wearing an eye-catching cheongsam and seated in a specially carved armchair at a handsome carved table set out with Hong Kong products, was appropriately named 'Miss Hong Kong'. 57. On the sea journey from Hong Kong to England however, the head became severed from the body and the two arms and one of the legs fractured. Immediate emergency 'surgery' was necessary. Fortunately this was available at one of England's leading waxworks and the happy result was that 'Miss Hong Kong', although she had given all concerned a rather worrying time, was eventually discharged from 'hospital', smiling and serene and in time for the Exhibition which was attended by about 100,000 people many of whom described Hong Kong's ambassadress as 'lovely' and 'the best' they had ever seen.

FILM PRODUCTION

　　　　58. The impact of visual publicity through the medium of the film in cinemas and in the home shows no signs of diminishing. Unlike so many other countries where cinema attendances are declining the Hong Kong cinema-going public remains faithful and enthusiastic, supporting 81 first and second run cinemas.

59. This situation has proved of great value to the Government Information Services in getting across through the cinema and to very

large numbers of people, short, pithy and penetrating publicity films about the Colony's many and urgent domestic problems. Together with the use of the Rediffusion Television network, millions of people in terms of total audiences during the year saw publicity shorts made by the Film Unit and dealing with such subjects as the dangers of cholera, hillside fires and fire prevention at Chinese New Year.

　　　60. An outstanding example of the effective use of the film in an emergency was provided by the water crisis in June. In a matter of a few hours, the Film Unit produced and completed a short dramatic film, designed to bring home to the public the seriousness of the situation and the part they could play in surmounting it. Enough prints were made to show this film in all city, urban and rural cinemas. The TV network was similarly used, with good effect, for the same end. Other domestic publicity shorts made during the year included a series for the Police Force on crime prevention highlighting housebreaking, Dial 999 and the nefarious activities of pick-pockets.

　　　61. Two documentaries, both in black-and-white, were made. One of 10-minutes showing time, in English and Cantonese, told the story of Shek Pik reservoir and this was released to local cinemas. The other, entitled 'The Road Back', depicted the dangers of drug addiction and its avoidance and was shown at the Kai Fong Association's Exhibition.

62. Despite staffing problems and heavy demands on it, the Film Unit was able during the year to make one newsreel a month for overseas consumption. Again, fast work in production and in editing is required to get the film away quickly and to retain its topicality thus enabling it to compete with other current news in all parts of the world. The success rate in this very competitive field was most encouraging.

　　　63. The newsreels are distributed by the Central Office of Information in London and subjects covered included prayers for rain, the building boom, Chinese children dancing the twist at the City Hall, dragon boat races at Tai Po, the opening of Queen Elizabeth Hospital, the arrival of the first Trident aircraft in Hong Kong, the Chinese University, Lion Rock tunnel, Shek Pik reservoir, better homes for Hong Kong, polythene piping from Britain for fire fighting in the water emergency, and Hong Kong's farewell to the Governor, Sir Robert BLACK.

　　　64. The Film Unit also gave practical and technical assistance in the year to a number of visiting camera teams from America, Australia, the United Kingdom, France, Germany, Italy and Japan.

PUBLICATIONS

65. The Department was again responsible for the preparation, editing and publication, with the Government Printer, of the Hong Kong Annual Report for 1963. Containing nearly 500 pages of text, it was liberally illustrated with 114 photographic plates, the majority in colour. Three additional chapters were included as well as new and more detailed maps. 66. A brochure was produced to coincide with the official opening of the Choi Hung Housing Estate. It told the history and achievements of the Hong Kong Housing Authority in words and pictures. Other brochures produced during the year featured such diverse subjects as the Shek Pik water scheme, community centres, the Tai Lam Prison, the Queen Elizabeth Hospital and leprosy.

67. A major task was the preparation and publication of a large format 48-page book giving a precise review of industry, commerce, achieve- ments and opportunities in the Colony for the promotion of overseas trade. Entitled Opportunity Hong Kong the book publicizes the Colony's liberal economic policies, free port status and banking, port and airport facilities, accounts of industrial and commercial development and items of general information. It is illustrated by more than 40 coloured and black-and-white photographs. The book had an initial print order of 25,000 copies and a second edition was ordered within two months of publication to meet the sales demand.

68. For the second consecutive year the Department assisted the Police and the Fire Services in their recruitment campaigns with press publicity and the production and distribution of leaflets.

　　　　69. In addition to the photographic and written material for overseas trade fairs, a leaflet entitled Hong Kong Comes to Germany was produced in German for the Berlin and Frankfurt Trade Fairs. This was afterwards translated into Italian for use at the Milan Trade Fair.

　　　　70. The accent on trade promotion to encourage other countries to buy Hong Kong goods, was again applied in the production in colour of five separate pamphlets dealing with textiles, toys, footwear and leather- ware, household appliances and furnishings. These pamphlets, which were circulated abroad, were printed in five languages-German, French, Italian, Dutch and English.

71.

POSTERS AND DISPLAY MATERIAL

The Production Unit or art department of the Publicity Division is primarily concerned with visualizing, designing and executing posters,

handbills and leaflets for Government-promoted campaigns but its technical services are used generally by all sections of the Information Services Department.

　　　72. The Unit's output during the year was considerable and was equally impressive by the wide variety of subjects covered, but undoubtedly its ability to cope effectively with urgent demands was best illustrated when the water emergency became a top Government priority in June.

　　　73. Within a very short period, the Unit designed and printed leaflets, handbills and posters stressing the seriousness of the situation and these were quickly distributed to every part of the Colony. In this task the Government Printing Department gave excellent co-operation. Most of the material was bi-lingual (i.e. in Chinese and English). The Kaifong Associations, Government Departments and public bodies rallied to the appeal for help in distribution and as a result 330,000 posters and leaflets were circulated within days. In addition, a special pamphlet was prepared and printed directed to visitors. These were sent to hotels, the manage- ments of which were also most co-operative.

　　　74. The resources of the Unit were called upon for further help when cholera recurred in the Colony towards the end of June. A publicity campaign was started immediately the first case was confirmed and as a result 30,000 leaflets were distributed throughout the Colony. Publicity about this vital issue, as well as that of the water emergency, was augmented by specially prepared films and slides which were shown in cinemas throughout Hong Kong. A daily flow of press material was also supplied to all newspapers and the facilities of the radio and television networks were likewise brought into play.

　　　75. Posters, leaflets and handbills were produced in connexion with food hygiene, the Government Lottery, anti-mosquito appeals, harbour pollution, maternal and child health, the rehabilitation of drug addicts, water purification, comprehensive certificates of origin, con- tinuation of the Miss 'Ping On' (safe and healthy) campaign, dental health, early Christmas posting, hints for motorists, anti-spitting, health education, anti-polio, fire prevention, Chinese New Year Fair, pedestrian safety, anti-narcotics, prison staff recruitment, BCG vaccination, road safety, domestic hygiene, refuse dumping, etc.

76. The distribution of publicity material from overseas, most of which is supplied by the Central Office of Information in London, con- tinued to be carried out by the Production Unit. The bulk of this material is distributed to schools, other educational institutions, clubs, societies,

etc. Wall posters, the themes of which are invariably some aspect of the British way of life, were popular and during the year 15 such posters were overprinted in Chinese and distributed to schools.

　　　77. The Film Lending Library was well patronized and 102 new films, including newsreels, were added during the year. A total of 4,706 films- an increase of more than 60 per cent over the previous year-were issued on loan and were viewed by audiences from all walks of life, totalling nearly one million people. This increased use of the library was the result of greater effort being made to publicize the service both in the press and by the issue of a more comprehensive film catalogue. The use of these films will be even further expanded in the future when the Department's first mobile cinema, which was ordered during the year, is brought into service.

FEATURES

　　　78. The Features Section supplies written material of all kinds other than that needed for the local press. Its main task is to provide a constant supply of newspaper and magazine features, and photographs, for use overseas. The features range in length from 500 to 3,000 words and are normally accompanied by up to a dozen glossy 10 inch x 8 inch black- and-white prints. Colour transparencies are also included whenever possible.

　　　79. The features deal with Hong Kong's problems and achievements and thus touch upon every aspect of life in the Colony. In the 12 months under review, features issued have dealt, among other subjects, with youth training, the Housing Authority, the development of new towns, the Plover Cove Water Scheme, the Queen Elizabeth Hospital and industrial topics.

　　　80. The features are sent to the Hong Kong Government London Office and to literary and picture agencies in all parts of the world who in turn distribute them to newspapers and magazines. During the past five years features and photographs produced in the Department have appeared in hundreds of the world's leading newspapers and magazines.

　　　81. The Features Section provides the text for the majority of the booklets produced by the Department. In the past year more booklets than ever before were produced and this inevitably meant a reduction in overseas features since there are only two writers at present on the staff. One of the major tasks for the section during the year was the preparation of the text for Opportunity Hong Kong, which involved both

the Information Services Department and the Commerce and Industry Department in considerable preliminary research.

　　　　82. The section is also responsible for the constant revision of booklets and leaflets which are being printed in new editions, and much time is inevitably spent on this work. Commentaries for films made in the Depart- ment are also written in the Features Section.

PHOTOGRAPHS

　　　　83. The technical services of the Photographic Section are in constant demand and as a result the section worked at high pressure during the year on outside and studio assignments and in the dark rooms where all black-and-white and colour work is processed.

　　　　84. In the period under review 1,112 photographic assignments were undertaken and 31,949 black-and-white prints and 4,515 colour trans- parencies were produced for overseas and local use.

　　　　85. The picture library, which was formerly situated in the Reference Library, was moved to the photographic studio as a matter of administra- tive convenience. Several hundred new prints and transparencies were added to the stock of the library which is a most valuable pictorial source of material and is drawn upon by all units within the Department as well as by local and visiting journalists, publicists, etc.

REFERENCE LIBRARY

　　　　86. With the removal of the Department to the Beaconsfield House premises, the Reference Library was given a new look in terms of space, lay-out and furniture. The old type glass-door book cases were substituted by adjustable shelves of a more modern design and similar to those in use in the City Hall Library. These have proved both space saving and more practical in operation.

　　　　87. Present plans are to build up the library as a first-class reference and research centre, not only for the use of the Department but for local and visiting journalists, other departments of Government and occasional- ly members of the public.

　　　　88. The library now contains over 1,500 books, hundreds of magazines, pamphlets and leaflets. Most of the reference material is supplied by the Central Office of Information in London but some publications of local interest and origin are also available. A valuable addition to the library was the purchase of the 15 volumes of Chambers's Encyclopaedia, new edition.

　　　　89. One important task of the library staff was the re-organization of the press files. This involved the introduction of a new classification index whereby press clippings are now filed strictly according to subjects. The press clippings service is most invaluable to the work of the Depart- ment, particularly the Press Section and it is hoped, when the re-organiza- tion has been completed, to make it available to local newspapermen and foreign correspondents.

ADVERTISING

90. The Department is responsible for the placing, checking and control of all Government advertising in the local press. During the year, 987 advertisements and notices were issued and published in nearly 8,000 editions of local newspapers.

FILM CENSORSHIP

　　　　91. At the end of March, 1964 there were 81 cinemas in Hong Kong- one more than the previous year. In accordance with the law, all films must be censored before being exhibited publicly. This is carried out by the Film Censorship Section of the Department which has two theatres for this purpose, one of which is equipped for 16 mm and the other for 35 mm showings.

　　　　92. A total of 2,590 films were censored between 1st April, 1963 and 31st March, 1964. Details are shown in the appendix to this report. This is an increase of 431 compared with the previous year and is mainly due to an increase in TV films submitted, brought about by the introduction by Rediffusion (Hong Kong) Ltd. of their second TV channel in October. Films for other purposes and from other sources show little variation over the previous year.

LONDON OFFICE INFORMATION SECTION

　　　　93. The Hong Kong Government Office in London is a part of the Commerce and Industry Department but the Information Section works in close collaboration with the Information Services Department in Hong Kong on which it depends for the bulk of the photographic and editorial material which forms the basis of its operation.

　　　　94. The staff in London consists of a Principal Information Officer, one Assistant Information Officer, a librarian, a stenographer, and an office junior.

　　　　95. The Principal Information Officer spent three weeks in the Colony on a familiarization visit when he had discussions on various subjects concerning the Colony's public relations effort in London. To keep abreast of latest developments in Hong Kong, he visited factories, resettlement and housing estates, hospitals and clinics, public works projects, etc.

96. As far as the information work of the London Office is concerned, the year was marked by the planning and installation of a comprehen- sive photographic display and exhibition of Hong Kong products at its newly acquired premises at 54 Pall Mall, and preparations for expansion into even larger premises at 55-58 Pall Mall, adjacent to the present office.

　　　　97. Concurrently with the opening of the photographic and products displays, which occupy most of the ground floor at 54 Pall Mall, the first window display in Britain ever to be devoted to Hong Kong achievements was installed at the London Office. This featured the opening of the new terminal building at Kai Tak airport and included an architect's model of the building.

　　　　98. Other window displays dealt with the resettlement programme, the City Hall, the Queen Elizabeth Hospital (to coincide with its opening), the 1964-65 Budget, and tourism. The architect's model of the air terminal, and much of the photographic material for other displays, was supplied by the Information Services Department.

99. By the end of the year, plans had been prepared for a window display of Hong Kong products at 55-58 Pall Mall, which has a 27-foot frontage. Talks had begun with an architect and a designer on the further utilization of the premises, in which it is planned to accommodate all Government sources of information in London.

100. Press relations form an important part of the work of the London Office, and press releases are prepared from the Hong Kong-produced Daily Information Bulletins which are airmailed to London and arrive two or three days after their publication in the Colony. Major news items however, are despatched by press cable and these are processed imme- diately by the Principal Information Officer, delivery being made by hand to the offices of the main London newspapers and news agencies. By the careful selection of news items and by the carefully planned re-distribu- tion of them to selected lists of newspapers, magazines or trade journals, a very high proportion of usage was achieved by the Information Section for the 240 press releases issued during the year.

　　　　101. The section subscribes to a press cuttings service and therefore sees the great majority of Hong Kong 'mentions' in the British press. Based upon the cuttings returned, it is conservatively estimated that about 20 per cent of all but major international news items about Hong Kong which are published in the British press originate from material supplied by the Information Section of the London Office.

　　　　102. The section is also the sole distributing agency in Britain for photo-features prepared by the Information Services Department. These features, together with press releases, are the basis of a continuing effort to inform the British public about Hong Kong and its achievements, through the medium of the newspaper and magazine press.

　　　　103. Distribution of editorial and photographic material received from the Information Services Department during the year, resulted in prominently displayed features in magazines with widely varied interests. These included Nursing Mirror, Municipal Journal, Fishing News, Inter- national Construction, Travel Topics, Consulting Engineer, Contractor, Amateur Photographer, Engineering, Commonwealth Development, Water and Water Engineering, the Times Educational Supplement, the Sphere, Good Housekeeping, Daily Cinema, Electrical Times, Builder, Illustrated London News, Interbuild, Lloyd's List, Journal of Commerce, Shipping World, Flight International, and British Medical Journal.

　　　　104. These are only some of the magazines which published material sent to them by the London Office, and most of those mentioned published articles about Hong Kong on several occasions during the year.

　　　　105. Newspapers which published press releases and photographs included the Times, Financial Times, Daily Telegraph, the Guardian, Daily Mirror, Daily Mail, the Scotsman, Glasgow Herald, and Western Mail.

　　　　106. Subjects dealt with in press releases and photo-features covered the full range of the Colony's public activities. Complete coverage was given to such subjects as the opening of the Queen Elizabeth Hospital, the Shek Pik Water Supply Scheme, the Plover Cove Scheme, the Housing Authority's Choi Hung Estate, and measures to overcome the water shortage. A press conference was arranged for technical journalists on the construction aspects and medical facilities of the Queen Elizabeth Hos- pital, with the full co-operation of both this Department and the Public Works Department.

　　　　107. The Information Section in London has built up a stock of several thousand black-and-white photographs and colour transparencies, and the subjects are regularly brought up-to-date by the Information Services

　　Department in Hong Kong. These photographs are in constant demand for reproduction by newspapers, magazines and publishing houses, as well as free-lance journalists, lecturers and commercial publicity organizations.

　　　108. During the year the Information Section in London collaborated closely with this Department and the Department of Commerce and Industry in the planning and preparation of display material in connexion with the Colony's participation in the Frankfurt International Autumn Fair, the German Industrial Exhibition, Berlin, and the London Inter- national Engineering Exhibition.

　　　109. At the end of the year, preparations were well advanced for the London Office to become the sole agency in Britain for the sale of Hong Kong Government publications and an additional retail outlet for the Colony's Annual Report.

　　　　110. Other functions of the section include distribution of literature produced by the Information Services Department, the Department of Commerce and Industry and other Government departments; prepara- tion of regular summaries of comment on Hong Kong. affairs in the British press; briefing of journalists; arrangement of lectures by Govern- ment officers on leave; supply of films and colour slides, on loan; and the answering of many thousands of questions, by letter, telephone and personal visit, from members of the general public, business firms and schools.

111. The London Office through its Information Section, maintains the closest possible contact with the Colonial Office Information Depart- ment and other H.M. Government Departments, the Central Office of Information, Commonwealth organizations, the BBC and ITV and other agencies for the dissemination of public information, on matters con- cerning Hong Kong.

　　　112. There is also regular and effective liaison between them and Messrs Campbell-Johnson Ltd., the United Kingdom Public Relations Consultants of the Hong Kong Joint Committee, and Curtis Greensted Associates Ltd., the United Kingdom representatives of the Hong Kong Tourist Association.

July, 1964.

N. J. V. WATT, Director of Information Services.

APPENDIX

FILMS CENSORED DURING THE PERIOD 1.4.63 TO 31.3.64

PANEL OF CENSORS

Country of Origin

Total

sub-

mitted

Passed clean

Passed with cuts

BOARD OF REVIEW

Passed Not Total Passed with passed Appeals clean

Not cuts passed

FEATURE FILMS (35 mm)

China Mainland

Czechoslovakia...

France

Franco-Cambodia Franco-Italian Germany

Hong Kong (Cantonese)

Hong Kong (Mandarin)

Hong Kong (Chiu-chow)

Hong Kong (Shao-hing)

| | | | | | 9

| | | |

188

178

Hong Kong (Miscellaneous)

申

India

Italy

Japan

Korea

Philippine

Poland

United Kingdom

U.S.A.

137

129

| | | 2000

592

541

FEATURE FILMS (16 mm)

India

...

United Kingdom

U.S.A.

U.S.S.R.

SHORTS

China Mainland

Hong Kong

Japan

Spain

Taiwan

24211

United Kingdom

U.S.A.

U.S.S.R.

NEWSREELS

United Kingdom

U.S.A.

TELEVISION (Rediffusion)

...

154

126

148

147

16 mm Films

35 mm Films

1,277

1,273

1,281

1.277

ADVERTISING FILMS

412

TOTAL

2,590 2,505

* This film was banned by the Censor during previous period.

GPHK

Printed by the Government Printer

Code No.: 0344064

Price: $3.50